A convergence of smart and connected technologies is transforming humble packaging into a new source of real value. It’s turning traditionally clunky packaging into smart and connected. And it promises to unleash a new stream of data through a continuous feedback loop that can provide businesses with valuable insights, inform product design and offer customers entirely new experiences. Packaging is no longer what surrounds the product. It’s increasingly becoming an extension of the product itself.
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A convergence of smart and connected technologies is transforming humble packaging into a new source of real value. It’s turning traditionally clunky packaging into smart and connected. And it promises to unleash a new stream of data through a continuous feedback loop that can provide businesses with valuable insights, inform product design and offer customers entirely new experiences. Packaging is no longer what surrounds the product. It’s increasingly becoming an extension of the product itself.